There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only and fast. These words gets in the way of healthy communication.
You’ll probably say that you’re familiar with answers to such questions. But here’s the million-dollar question: do you apply what you know on a daily basis? Sometimes we just need some advice from those who have succeeded in order to take the next step or to make the right decision.
If you are trying to decide among a few people to fill a position hire the best writer. It doesn’t matter if the person is marketer, salesperson, designer, programmer, or whatever, their writing skills will pay off. That’s because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. (…) Writing is today’s currency for good ideas.
REWORK is the book that comes to your moral support whether you are an enthusiastic or bored employee, you have a small or a large business, you want to fulfill old dreams or have new ones. The smaller your business is, the higher the importance of the advice. When you are at the beginning of your activity, you gather experience; any advice about the steps you should or should not take is more than brilliant. If you apply it, of course!
Working more doesn’t mean you care more or get more done. It just means you work more.
REWORK tells you to do something, to take the first step and everything else will come along. It tells you to keep it simple, not to waste time on small things that don’t lead to anything good. This book tells you to be yourself, to be honest and open with those around you, with your employees or customers.
REWORK says a lot. I mostly liked those pieces of advice that seemed to be the opposite of reality. How to work less than the competition? What do you mean by “you do not do meetings”? How can CVs be absurd? Yet, there are truths that we don’t take into account until they hit us.
When you think about it, the true cost of meetings is staggering. Let’s say you’re going to schedule a meeting that lasts one hour, and you invite ten people to attend. That’s actually a ten-hour meeting, not a one-hour meeting. You’re trading ten hours of productivity for one hour of meeting time.
And no, meetings are not always useless. It’s about those people who like to hear themselves talking and talking, and then want things to be solved as soon as possible like… yesterday! How can a person solve their tasks when they spend most of their time in endless meetings?
Most of what is written in this book should be glued to the front door of any company. Both managers and employees should read those lines again and again, until they stick to their retina and enter the daily routine. Keep things simple, ignore reality, follow your dreams, do less – yet more, say ‘no’ more often, do not treat your employees like children, and, very importantly, sleep more. The more tired you are because of doing overtime to solve more tasks, the more time you lose.
I recommend every page of this book. There are things we already know, but we need others to remind us of them. At least once in a while!
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