This brand is a new discovery for me, and since I discovered to be quite a cool one, I thought you should find out about it too. Illesteva is a sunglasses/eyeglasses company, founded in 2010, whose products are designed in New York, but handmade in Italy, in family-owned and operated factories. This handmade manufacturing process caught my attention, since I think the handmade products have more soul. Even more, each pair of Illesteva glasses begins with customized color-ways blended by hand, meaning that no two pair have the exact same pattern.
The designers envisioned a collection that allowed them to mix classic shapes with contemporary materials. The classic shapes were reinterpreted to give them a modern look.
I don’t know if you noticed, but it’s such a trend now, or better yet a very good business strategy 🙂 , to launch new collections in partnership with different celebrities. Illesteva is no different, so their collaborations with musician Lou Reed, Zac Posen or model Jourdan Dunn raised a lot of interest in the brand. And these are just a few of them. The strategy paid off, so now Illesteva is a cool young brand that we like.
Photos: Illesteva, Optiblu
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